Eckard Heidloff, CEO and president of Wincor Nixdorf, discusses the enormous growth potential of Asia Pacific’s emerging markets and the company’s bid to increase its presence in the region.
February 24, 2014 | Foo Boon PingWincor Nixdorf expects significant growth in the emerging markets of Asia Pacific and has charted an ambitious growth Strategy for the region. The urbanisation of major Asian countries, such as China, India and Indonesia, is fuelling increasing consumer demand for greater access to cash and alternative forms of payments - both cash and cashless.
The German ATM manufacturer expects the global middle class to double to 4.2 billion people in the next 15 years, with most hailing from emerging countries. By 2018, Wincor Nixdorf’s expects 75% of its worldwide banking business to come from these markets.
Today, emerging markets play a significant role in the company’s sales figures, with a market share of well over 30%. Indeed, Wincor Nixdorf is strengthening its footprint in the region to capture the anticipated growth. It has only just completed a product portfolio readjustment to better meet customer requirements in the region, and is restructuring its global research and development and supply chain network, to offer more value-added services.
“Having completed our restructuring last year, we consider ourselves well placed to sustain the considerable level of growth generated in emerging markets,” commented Wincor Nixdorf CEO and president, Eckard Heidloff. Heidloff recognises the diversity of the Asia Pacific region and does not believe in a one-size-fits-all strategy.
“We have a global strategy and a worldwide product portfolio that is focused on delivering the right product to the right market and that involves listening to our customers. The markets in Asia are very different; India is different from China and Malaysia has needs that are different from Australia. We have dedicated product teams in each country that are working with clients in the local markets to understand their needs,” Heidloff explained.
“There is a need for basic machines and services to serve rural and more remote locations that at the s...
Categories:
Innovation, Technology & OperationsKeywords:Wincor Nixdorf, Eckard Heidloff, DATEC Retail Systems
Eckard Heidloff, CEO and president of Wincor Nixdorf, discusses the enormous growth potential of Asia Pacific’s emerging markets and the company’s bid to increase its presence in the region.
February 24, 2014 | Foo Boon PingWincor Nixdorf expects significant growth in the emerging markets of Asia Pacific and has charted an ambitious growth Strategy for the region. The urbanisation of major Asian countries, such as China, India and Indonesia, is fuelling increasing consumer demand for greater access to cash and alternative forms of payments - both cash and cashless.
The German ATM manufacturer expects the global middle class to double to 4.2 billion people in the next 15 years, with most hailing from emerging countries. By 2018, Wincor Nixdorf’s expects 75% of its worldwide banking business to come from these markets.
Today, emerging markets play a significant role in the company’s sales figures, with a market share of well over 30%. Indeed, Wincor Nixdorf is strengthening its footprint in the region to capture the anticipated growth. It has only just completed a product portfolio readjustment to better meet customer requirements in the region, and is restructuring its global research and development and supply chain network, to offer more value-added services.
“Having completed our restructuring last year, we consider ourselves well placed to sustain the considerable level of growth generated in emerging markets,” commented Wincor Nixdorf CEO and president, Eckard Heidloff. Heidloff recognises the diversity of the Asia Pacific region and does not believe in a one-size-fits-all strategy.
“We have a global strategy and a worldwide product portfolio that is focused on delivering the right product to the right market and that involves listening to our customers. The markets in Asia are very different; India is different from China and Malaysia has needs that are different from Australia. We have dedicated product teams in each country that are working with clients in the local markets to understand their needs,” Heidloff explained.
“There is a need for basic machines and services to serve rural and more remote locations that at the s...
Categories:
Innovation, Technology & OperationsKeywords:Wincor Nixdorf, Eckard Heidloff, DATEC Retail Systems
