Ping An Bank is a national joint-stock commercial Bank headquartered in Shenzen, China. The bank is one of the three main pillars of Ping An Group: insurance, banking and investment. The bank reverse takeover publicly traded company Shenzhen Development Bank and retained the stock code of the bank in 2012.

Started from 2016, based on a thorough review of the macro and industry situation, the Bank launched a new strategy for retail transformation, strived to build a new development model for smart retail banking and promoted business operations with less capital and assets. In 2017, the Bank took the advantages of comprehensive finance, enhanced technological innovation and optimized organizational structure to deepen the transformation of retail banking business.

Leveraging comprehensive finance

Comprehensive finance, which mainly includes the bank’s retail channels and Ping An Group’s products channels, continued to demonstrate an advantage in transforming the bank’s performance. In 2017, the Bank continued to dig into the Group’s high-quality personal customer resources. It not only conducted migration and transformation through the products, services and customer referring, but also created a specific B2B2C model to integrate the Bank’s account capacity with scenario and traffic of the Group’s on-line platforms (such as Ping An Doctor, Autohome). These two measures complemented each other so that the customers of the Bank can enjoy its advantageous products and services in a more natural and convenient manner. In 2017, the number of customers migrating via comprehensive finance channels increased by over 4 million, accounting for 41.38% of the overall new customers.

Enhancing technological innovation

The Bank continued to develop Ping An Pabank App into a one-stop comprehensive financial mobile service platform. In August 2017, the bank rolled out the 4.0 ver...

Categories:

Keywords:Technology, AI, Blockchain, Retail Business, Retail Transformation, Comprehensive Finance, Techological Innovation, Optimized Organizational Structure, Financial Mobile Service, Mobile Banking, Agile Transformation, Agility Mechanism, Internet Technology, Peer Comparison, New Generation Loan, Strategic Transformation

Ping An Bank is a national joint-stock commercial Bank headquartered in Shenzen, China. The bank is one of the three main pillars of Ping An Group: insurance, banking and investment. The bank reverse takeover publicly traded company Shenzhen Development Bank and retained the stock code of the bank in 2012.

Started from 2016, based on a thorough review of the macro and industry situation, the Bank launched a new strategy for retail transformation, strived to build a new development model for smart retail banking and promoted business operations with less capital and assets. In 2017, the Bank took the advantages of comprehensive finance, enhanced technological innovation and optimized organizational structure to deepen the transformation of retail banking business.

Leveraging comprehensive finance

Comprehensive finance, which mainly includes the bank’s retail channels and Ping An Group’s products channels, continued to demonstrate an advantage in transforming the bank’s performance. In 2017, the Bank continued to dig into the Group’s high-quality personal customer resources. It not only conducted migration and transformation through the products, services and customer referring, but also created a specific B2B2C model to integrate the Bank’s account capacity with scenario and traffic of the Group’s on-line platforms (such as Ping An Doctor, Autohome). These two measures complemented each other so that the customers of the Bank can enjoy its advantageous products and services in a more natural and convenient manner. In 2017, the number of customers migrating via comprehensive finance channels increased by over 4 million, accounting for 41.38% of the overall new customers.

Enhancing technological innovation

The Bank continued to develop Ping An Pabank App into a one-stop comprehensive financial mobile service platform. In August 2017, the bank rolled out the 4.0 ver...

Categories:

Keywords:Technology, AI, Blockchain, Retail Business, Retail Transformation, Comprehensive Finance, Techological Innovation, Optimized Organizational Structure, Financial Mobile Service, Mobile Banking, Agile Transformation, Agility Mechanism, Internet Technology, Peer Comparison, New Generation Loan, Strategic Transformation