Call Levels has shown remarkable growth and has carved a niche for itself in the Asian fintech space with its mobile App for financial asset monitoring and alert. Its co-founder Cynthia Siantar shares the business model and plans for the company.
June 20, 2016 | Neeti AggarwalIn a rapidly growing fintech sector success revolves around the ability to leverage innovation and disruptive technology to solve real world business issues and problems. Call levels, a Singapore-based fintech, has shown notable success by riding on a simple and yet powerful capability of real-time monitoring of prices of financial assets through its mobile app. The cloud-based app alerts users on pre-selected levels of an asset class, bringing financial monitoring to the mass market and equalising the difference between daytime traders and the professionals.
Since its incorporation in September 2014, the company has expanded to its portfolio to about 10,000 global assets and boasts 100,000 individual users today. Most of its users come from Asia but the share of global customers is gradually increasing with 30% currently coming from the US and UK. But interestingly, the user segment is not the main revenue model for the company as it intends to focus on partnership with financial institutions for its bread and butter.
“Our app is more like a user acquisition channel to go direct to user. Our revenue model however, is focused on service to business and service providers through a revenue generating partnership,” its co-founder Cynthia Siantar explained.
The company’s co-founders, Daniel Chia and Siantar, have both worked previously in the financial industry - Siantar at HSBC and Mercer Investment Consulting and Chia at the Singapore Government Investment Corporation and Ortus Capital Management. The ten-member management team is based out of Singapore and is currently targeting key global financial centres - Singapore, Hong Kong, London and New York, but its future plans encompass many more markets. “We are looking to extend partnerships beyond Asia. It will be function of adding more asset classes relevant to local need and build presence in countries we want to go in,” said Siantar
Categories:
Technology & OperationsKeywords:Call Levels, Fintech, DBS, SGX, API, Mobile Applications
Call Levels has shown remarkable growth and has carved a niche for itself in the Asian fintech space with its mobile App for financial asset monitoring and alert. Its co-founder Cynthia Siantar shares the business model and plans for the company.
June 20, 2016 | Neeti AggarwalIn a rapidly growing fintech sector success revolves around the ability to leverage innovation and disruptive technology to solve real world business issues and problems. Call levels, a Singapore-based fintech, has shown notable success by riding on a simple and yet powerful capability of real-time monitoring of prices of financial assets through its mobile app. The cloud-based app alerts users on pre-selected levels of an asset class, bringing financial monitoring to the mass market and equalising the difference between daytime traders and the professionals.
Since its incorporation in September 2014, the company has expanded to its portfolio to about 10,000 global assets and boasts 100,000 individual users today. Most of its users come from Asia but the share of global customers is gradually increasing with 30% currently coming from the US and UK. But interestingly, the user segment is not the main revenue model for the company as it intends to focus on partnership with financial institutions for its bread and butter.
“Our app is more like a user acquisition channel to go direct to user. Our revenue model however, is focused on service to business and service providers through a revenue generating partnership,” its co-founder Cynthia Siantar explained.
The company’s co-founders, Daniel Chia and Siantar, have both worked previously in the financial industry - Siantar at HSBC and Mercer Investment Consulting and Chia at the Singapore Government Investment Corporation and Ortus Capital Management. The ten-member management team is based out of Singapore and is currently targeting key global financial centres - Singapore, Hong Kong, London and New York, but its future plans encompass many more markets. “We are looking to extend partnerships beyond Asia. It will be function of adding more asset classes relevant to local need and build presence in countries we want to go in,” said Siantar
Categories:
Technology & OperationsKeywords:Call Levels, Fintech, DBS, SGX, API, Mobile Applications
