- Krungsri Bank revamped customer relationship management at branches with integrated data and behaviour analytics for improved sales management process.
- The cloud based system resulted in increased leads and referral, facilitated real time monitoring of customer incidents and requests
- The sales fulfillment improved by 33% and customer conversion up by 15%
Bangkok May 31st 2019–Bank of Ayudhya (Krungsri) and Salesforce were awarded Best Branch Digitisation Initiative, Application or Programme at Thailand Financial Technology Innovation Awards Programme 2019. The awards ceremony was held in conjunction with The Future of Finance Summit, the foremost annual meeting for decision makers in the financial services industry in the Asia Pacific region, held at the Shangri-La, Bangkok on May 31st 2019.
Standing from left: Neeti Aggarwal, Senior Manager Research, The Asian Banker; Viroj Jearanaiphaisan, Senior Vice President, Multi-Channel Program Management Department, Bank of Ayudhya; Ms. Arisa Punyakittiwat, Executive Vice President of Branch Effectiveness Division, Bank of Ayudhya; David Gyori, International Resource Director, The Asian Banker; Richard Hartung, International Resource Director, The Asian Banker.
Krungsri Bank revamped customer relationship management at branches with integrated data and behaviour analytics for improved sales management process.
Krungsri Bank sought to integrate customer information and improve its sales management process. It implemented ‘Smart Experience’ project using technology platform provided by Salesforce to simplify branch customer experience, single view of customer, lead and sales management and ...
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- Krungsri Bank revamped customer relationship management at branches with integrated data and behaviour analytics for improved sales management process.
- The cloud based system resulted in increased leads and referral, facilitated real time monitoring of customer incidents and requests
- The sales fulfillment improved by 33% and customer conversion up by 15%
Bangkok May 31st 2019–Bank of Ayudhya (Krungsri) and Salesforce were awarded Best Branch Digitisation Initiative, Application or Programme at Thailand Financial Technology Innovation Awards Programme 2019. The awards ceremony was held in conjunction with The Future of Finance Summit, the foremost annual meeting for decision makers in the financial services industry in the Asia Pacific region, held at the Shangri-La, Bangkok on May 31st 2019.
Standing from left: Neeti Aggarwal, Senior Manager Research, The Asian Banker; Viroj Jearanaiphaisan, Senior Vice President, Multi-Channel Program Management Department, Bank of Ayudhya; Ms. Arisa Punyakittiwat, Executive Vice President of Branch Effectiveness Division, Bank of Ayudhya; David Gyori, International Resource Director, The Asian Banker; Richard Hartung, International Resource Director, The Asian Banker.
Krungsri Bank revamped customer relationship management at branches with integrated data and behaviour analytics for improved sales management process.
Krungsri Bank sought to integrate customer information and improve its sales management process. It implemented ‘Smart Experience’ project using technology platform provided by Salesforce to simplify branch customer experience, single view of customer, lead and sales management and ...
Categories:
Keywords: