Taishin @GoGo is the fastest growing card in Taiwan. The bank issued 200,000 cards within the first 18 months.
December 04, 2018 | Richard Hartung- Taishin bank developed a card specifically targeted at online shoppers and millennials, to acquire new customers
- Innovative features such as an LED light on the card and a user-focused design have helped to drive usage to double the average monthly volume in Taiwan
The innovative LED light in Taishin flashes when cardholders make contactless payments, making the card more compelling to consumers and driving spending per month to nearly double the average per card in Taiwan.
Developing a novel card in a crowded market
As it started to develop a new credit card in 2016, Taishin Bank took a deep look at what had driven credit card acquisition in Taiwan and found that four features stood out. Products that look fancy, have high rewards, offer simple rewards redemption and deliver online services have had better success, it found. Taishin designed its @GoGo card, which launched in 2016 and flourished in 2017, to meet these consumer needs.
Taishin said that eight features of the @GoGo card differentiate it from the competition:
- LED lights placed into the card light up for contactless payments
- A user-oriented design
- A user-friendly card face that makes it easy to read card information, making online shopping easier
- 3% cash back, capped at a maximum rebate of TWD500 per month, in addition to a rebate of 0.5% on every transaction
- A mechanism that saves the cash rebate straight into a digital saving account
- Smart notifications that ensure the cardholder controls all transactions
- Taishin’s Richart digital bank stands behind the @GoGo card and provides one-stop online financial services
- A virtual card version of the card
Taishin also has a policy that makes returns of online purchases easy, which encourages customers to use the card for ecommerce spending.
The factor that differe...
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Taishin @GoGo is the fastest growing card in Taiwan. The bank issued 200,000 cards within the first 18 months.
December 04, 2018 | Richard Hartung- Taishin bank developed a card specifically targeted at online shoppers and millennials, to acquire new customers
- Innovative features such as an LED light on the card and a user-focused design have helped to drive usage to double the average monthly volume in Taiwan
The innovative LED light in Taishin flashes when cardholders make contactless payments, making the card more compelling to consumers and driving spending per month to nearly double the average per card in Taiwan.
Developing a novel card in a crowded market
As it started to develop a new credit card in 2016, Taishin Bank took a deep look at what had driven credit card acquisition in Taiwan and found that four features stood out. Products that look fancy, have high rewards, offer simple rewards redemption and deliver online services have had better success, it found. Taishin designed its @GoGo card, which launched in 2016 and flourished in 2017, to meet these consumer needs.
Taishin said that eight features of the @GoGo card differentiate it from the competition:
- LED lights placed into the card light up for contactless payments
- A user-oriented design
- A user-friendly card face that makes it easy to read card information, making online shopping easier
- 3% cash back, capped at a maximum rebate of TWD500 per month, in addition to a rebate of 0.5% on every transaction
- A mechanism that saves the cash rebate straight into a digital saving account
- Smart notifications that ensure the cardholder controls all transactions
- Taishin’s Richart digital bank stands behind the @GoGo card and provides one-stop online financial services
- A virtual card version of the card
Taishin also has a policy that makes returns of online purchases easy, which encourages customers to use the card for ecommerce spending.
The factor that differe...
Categories:
Keywords:
