Published May 04, 2017 | View complete press releases list |
Date: May 04, 2017
Categories: E-commerce, Internet Banking, retail, technology
Keywords: Citi, Expedia
Just in time for the approaching summer season, Citi, the leading global bank, announced the further expansion in digital partnerships with Expedia, the world’s largest online travel company. Launched in 2 pilot countries Hong Kong and Singapore, the collaboration will allow customers across multiple markets in the Asia region to pay for their next holiday booking on Expedia, using their Citi credit card points or miles.
“At Citi we are focused on making banking easier for our customers by leveraging digitization, mobile technology and innovation which includes delivering a remarkable client experience in key digital ecosystems. We have seen that the rapid adoption of mobile and other digital channels has truly transformed how people book their holidays and travel and we are delighted that Citi cardholders in Asia Pacific can now shop with points on Expedia,” said Harpreet Grewal, Head of Digital Payments for Asia Pacific Consumer Banking for Citi.
“We know travelers want to easily apply the value of points toward travel,” said Gabriel Garcia, Senior Director and Head of Marketing, Expedia Asia Pacific. “This expanded partnership with Citi is a perfect reflection of our effort to make travel planning and booking more convenient by providing our customers choice beyond traditional payment methods.”
The announcement marks another key digital relationship that reinforces Citi’s objective to be increasingly relevant in key digital ecosystems where the banks’ clients are more active.
During 2016 Citi’s Consumer Banking business in Asia Pacific, that spans 12 of 19 global consumer markets, was transformed into a model that is simpler, dramatically faster, more scalable and far more digital.
In 2016, on average, Citi announced a new digital innovation or partnership fortnightly.
Today, more than half of the bank’s Consumer Bank clients use digital channels with mobile being the fastest growing channel with 50% growth year-on-year.
During 2016 Citi announced strategic partnerships in leading digital ecosystems across the region. Some of these included Alipay and WeChat in China and Line in Thailand and Taiwan. The bank also formed digital credit card partnerships with the likes of Amazon, Grab, Uber, Lazada and Air Asia in various countries across Asia. The bank’s social media followers in Asia grew from 3m to over 10m during 2016.
During 2016 Citi launched the newly-refreshed Citi Mobile App across the region featuring easy-to-use functionality and interface such as Snapshot and Touch ID which has seen over 2 million downloads to-date. The bank also was the first to launch Voice Biometrics across the region which has since received more than 1 million sign-ups.
Re-disseminated by The Asian Banker
Just in time for the approaching summer season, Citi, the leading global bank, announced the further expansion in digital partnerships with Expedia, the world’s largest online travel company. Launched in 2 pilot countries Hong Kong and Singapore, the collaboration will allow customers across multiple markets in the Asia region to pay for their next holiday booking on Expedia, using their Citi credit card points or miles.
“At Citi we are focused on making banking easier for our customers by leveraging digitization, mobile technology and innovation which includes delivering a remarkable client experience in key digital ecosystems. We have seen that the rapid adoption of mobile and other digital channels has truly transformed how people book their holidays and travel and we are delighted that Citi cardholders in Asia Pacific can now shop with points on Expedia,” said Harpreet Grewal, Head of Digital Payments for Asia Pacific Consumer Banking for Citi.
“We know travelers want to easily apply the value of points toward travel,” said Gabriel Garcia, Senior Director and Head of Marketing, Expedia Asia Pacific. “This expanded partnership with Citi is a perfect reflection of our effort to make travel planning and booking more convenient by providing our customers choice beyond traditional payment methods.”
The announcement marks another key digital relationship that reinforces Citi’s objective to be increasingly relevant in key digital ecosystems where the banks’ clients are more active.
During 2016 Citi’s Consumer Banking business in Asia Pacific, that spans 12 of 19 global consumer markets, was transformed into a model that is simpler, dramatically faster, more scalable and far more digital.
In 2016, on average, Citi announced a new digital innovation or partnership fortnightly.
Today, more than half of the bank’s Consumer Bank clients use digital channels with mobile being the fastest growing channel with 50% growth year-on-year.
During 2016 Citi announced strategic partnerships in leading digital ecosystems across the region. Some of these included Alipay and WeChat in China and Line in Thailand and Taiwan. The bank also formed digital credit card partnerships with the likes of Amazon, Grab, Uber, Lazada and Air Asia in various countries across Asia. The bank’s social media followers in Asia grew from 3m to over 10m during 2016.
During 2016 Citi launched the newly-refreshed Citi Mobile App across the region featuring easy-to-use functionality and interface such as Snapshot and Touch ID which has seen over 2 million downloads to-date. The bank also was the first to launch Voice Biometrics across the region which has since received more than 1 million sign-ups.
Re-disseminated by The Asian Banker
