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CTBC Bank awarded Best Digital Bank in Taiwan, Best Retail Bank in Taiwan, and Best Retail Bank in Asia Pacific

April 18, 2019 | The Asian Banker
  • CTBC Bank leveraged LINE Platform to dedicatepersonalized customer service
  • The bank embraced social media to expand its financial ecosystems
  • The bank enhanced customer service efficiency through “Smart CRM” implementation


Dubai, March 21st, 2019 - CTBC Bank was awarded the Best Digital Social Media Initiative, Application or Programme, and Best Frictionless Customer Experience for 2019 at The Asian Banker International Excellence in Retail Financial Awards 2019. The awards ceremony was held in conjunction withThe Excellence in Retail Financial Services Convention 2019at Conrad Dubai, U.A.E on March 21st2019.


Standing from left: John Holder, Chief Technologist, Realities Centre London; Representative from CTBC Bank; Richard Hartung, International Resource Director, The Asian Banker

CTBC Bank has leveraged LINE Platform to providepersonalised customer service

After launching LINE platform and integrating with Business Connect, CTBC Bank has been dedicated to developing more personalised notifications to enhance personalised user experiences. Additionally, the bank has established a chatbox into LINE official account in order to better understand clients’ inquiries; the function is based on the most used and searched keywords by clients. They can easily key in their inquiries and will immediately receive answer from the chatbox. The number of responses reached 30,000 of questions per day on average. 

The bank embraced social media to expand its financial ecosystems

CTBCBanktook the lead to issue LINE Pay credit card with LINE Pay in Taiwan and it has been the only ...

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