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Our researches and analysis on Sales

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Alibaba’s Singles' Day records $25 billion in sales with “New Retail” strategy

With an increased focus on customer engagement and omnichannel experience, Alibaba integrated its ”New Retail” strategy to blur the boundaries between offline and online shopping.

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Is there still room for Alibaba’s 12.12 in the e-commerce market?

Following the success of the Singles' Day, Alibaba has ventured on another e-commerce event dubbed as 12.12, first introduced in 2013. The company has taken advantage of these shopping festivals to push its online presence amidst a strong…

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Singles' Day breaks sales record but shows its weakest growth yet

Alibaba's Singles' Day has surpassed global records for e-commerce sales, taking a total of $17.8 billion this year. However, there are concerns whether the one-day event held every 11th November can sustain its large growth in the coming…