Wee Ee Cheong, deputy chairman and CEO of UOB was recognised as Best Bank CEO in Singapore 2022 for fortifying the bank’s position as the leading consumer and SME bank in Southeast Asia and led the merger and acquisition of Citi’s retail business in key ASEAN markets, its largest in a decade.
July 29, 2022 | Foo Boon PingThe Leadership Achievement Award for Best CEO is conferred every three years to ensure that heads of banks in each country can be reviewed over a meaningful period of time. Bank CEOs are assessed based on a rigorous and transparent set of evaluation criteria and the winner is selected by an international council of advisors from among a shortlist of peers in each country.
The council of advisors for The Asian Banker Leadership Achievement programme lauded the exemplary leadership of UOB’s deputy chairman and CEO, Wee Ee Cheong, in fortifying the bank’s status as the leading consumer and small and medium sized enterprise (SME) bank in Southeast Asia.
Under Wee’s leadership, UOB embarked on its largest merger and acquisition in a decade. The acquisition of Citigroup’s consumer banking business started in 2021, the final announcement in January 2022 stated the acquisition of Citi’s retail business in the four key Southeast Asian markets of Malaysia, Indonesia, Thailand and Vietnam. This strategic decision is a significant move that solidifies UOB as a dominant player in the region – as it immediately anchors and multiplies its presence and competitiveness in the region.
Under his leadership, UOB developed and launched its flagship digital bank, TMRW, to expand its new user base and defend its existing customer base, while growing its customer franchise in ASEAN. It was first launched in Thailand in March 2019 and subsequently in Indonesia in August 2020, targeting young professionals and families aged between 25 and 39. TMRW has gained more than 570,000 customers, with 79% being new to bank, and with 75% in the target age group, having successfully penetrated the younger segment.
UOB also provides SME customers various opportunities, assistance and partnerships. The bank has a strong franchise of 500 offices connecting businesses to the region and offers dedi...
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Wee Ee Cheong, deputy chairman and CEO of UOB was recognised as Best Bank CEO in Singapore 2022 for fortifying the bank’s position as the leading consumer and SME bank in Southeast Asia and led the merger and acquisition of Citi’s retail business in key ASEAN markets, its largest in a decade.
July 29, 2022 | Foo Boon PingThe Leadership Achievement Award for Best CEO is conferred every three years to ensure that heads of banks in each country can be reviewed over a meaningful period of time. Bank CEOs are assessed based on a rigorous and transparent set of evaluation criteria and the winner is selected by an international council of advisors from among a shortlist of peers in each country.
The council of advisors for The Asian Banker Leadership Achievement programme lauded the exemplary leadership of UOB’s deputy chairman and CEO, Wee Ee Cheong, in fortifying the bank’s status as the leading consumer and small and medium sized enterprise (SME) bank in Southeast Asia.
Under Wee’s leadership, UOB embarked on its largest merger and acquisition in a decade. The acquisition of Citigroup’s consumer banking business started in 2021, the final announcement in January 2022 stated the acquisition of Citi’s retail business in the four key Southeast Asian markets of Malaysia, Indonesia, Thailand and Vietnam. This strategic decision is a significant move that solidifies UOB as a dominant player in the region – as it immediately anchors and multiplies its presence and competitiveness in the region.
Under his leadership, UOB developed and launched its flagship digital bank, TMRW, to expand its new user base and defend its existing customer base, while growing its customer franchise in ASEAN. It was first launched in Thailand in March 2019 and subsequently in Indonesia in August 2020, targeting young professionals and families aged between 25 and 39. TMRW has gained more than 570,000 customers, with 79% being new to bank, and with 75% in the target age group, having successfully penetrated the younger segment.
UOB also provides SME customers various opportunities, assistance and partnerships. The bank has a strong franchise of 500 offices connecting businesses to the region and offers dedi...
Categories:
Transaction BankingKeywords: