Thursday, 21 November 2024
This global ranking reviews more than 100 financial institutions across 26 key markets, tracking the digital user base between 2015 and 2019.
| FI Category | Coverage | Financial Institution | # digital users 2015 (mn) | # digital users 2016 (mn) | # digital users 2017 (mn) | # digital users 2018 (mn) | # digital users 2019 (mn) | Digital Status |
|---|---|---|---|---|---|---|---|---|
| Platform | Global | Alipay | 270 | 450 | 790 | 1000 | active (mobile) | |
| Platform | Global | WeChat Pay | 260 | 400 | 800 | 900e | active (mobile) | |
| Platform | Global | Mastercard | 761 | 782 | 812 | 874 | registered cards | |
| Platform | Global | VISA | 563 | 728 | 745 | 781 | registered cards | |
| Financial Group | China | PingAnGroup | 242 | 346 | 436 | 538 | registered | |
| Commercial Bank | China | ICBC | 190 | 240 | 282 | 313 | registered (mobile) | |
| Commercial Bank | China | CCB | 183 | 223 | 266 | 310 | registered (mobile) | |
| Platform | Global | PayPal | 179 | 197 | 229 | 267 | 277 (March | active |
| Commercial Bank | China | ABC | 140 | 169 | 206 | 257 | registered (mobile) | |
| Platform | Global | Apple Pay | 15 | 45 | 127 | 252 | 383 (March | active |
| Platform | India | Paytm Bank | 180 (May) | 350 (May) | registered | |||
| Insurance | China | Zhong An Insurance | 481 | 400 | 350 (June) | registered | ||
| Platform | ASEAN | Grab | 139 | 160 (June) | registered | |||
| Commercial Bank | China | Bank of China | 80 | 94 | 115 | 140 | registered (mobile) | |
| Platform | ASEAN | Go Jek | 108 | app downloads | ||||
| Platform | Global | Zalo | 30 (May) | 100 (May) | registered | |||
| Neo-Bank | China | Webank | 19 | 60 | 100 | registered | ||
| Commercial Bank | China | CMB | 28 | 42 | 56 | 70 | registered (mobile) | |
| Platform | Global | Klarna | 45 | >60 | registered | |||
| Platform | Indonesia | OVO | 60 | registered | ||||
| Platform | Multi Regional | Razer | 60 (June) | registered | ||||
| Commercial Bank | India | State Bank of India | 28.2 | 33.7 | 42.9 | 54.7 | 60.5 (Marc | registered |
| Platform | Global | Samsung Pay | 3.0 | 18.0 | 34.0 | 51.0 | registered | |
| Commercial Bank | China | Ping An Bank | 19.0 | 36.0 | 42.0 | 51.0 (June | registered (mobile) | |
| Commercial Bank | US | JP Morgan Chase | 39.2 | 43.8 | 46.7 | 49.3 | active | |
| Platform | Multi Regional | LINE Pay | 10.0 | 40.0 | 48.3 | active (mobile) | ||
| Platform | China | Lufax | 18.3 | 28.4 | 33.0 | 40.0 | 40.4 (Marc | registered |
| Platform | India | Google Pay | 24 | 39 | active | |||
| Digital-only Bank | Global | ING Group | 34.5 | 35.8 | 37.4 | 38.4 | registered | |
| Commercial Bank | China | China CITIC Bank | 13 | 20 | 27 | 36.7 | registered (mobile) | |
| Commercial Bank | US | Bank of America | 31 | 32.9 | 34.9 | 36.3 | 37.3 (June | active |
| Platform | China/Hong Kong | Welab | 2 | 9e | 18e | 35 | registered (mobile) | |
| Platform | Japan | LINE Pay | 30 (May) | 34.8e | 36 (June) | active | ||
| Commercial Bank | Multi Regional | Santander | 16.6 | 20.9 | 25.4 | 32.0 | 33.6 (Marc | registered |
| Commercial Bank | US | Wells Fargo | 26.0 | 27.4 | 28.1 | 29.2 | 30 (June) | active |
| Commercial Bank | Global | Citibank | 21.4 | 24.0 | 29.0 | 30 (March) | active | |
| Platform | US | Zelle | 15.8 | 27.4e | 35.7e | registered | ||
| Commercial Bank | Multi Regional | BBVA | 15 | 18.1 | 22.6 | 27.2 | 28.4 (Marc | registered |
| Platform | Global | Coinbase | 5.0 | 15.0 | 27.0 | 30 (June ) | registered | |
| Platform | Indonesia | LinkAja | 25 (Tcash) | 30 (May) | registered | |||
| Commercial Bank | India | ICICI | 14 | 16 | 18 | 23e | registered | |
| Platform | US | Venmo | 17.3 | 22.9e | 27.4e | registered | ||
| Commercial Bank | Indonesia | BRI | 15.3 | 18.50 | 22.7 | registered (mobile) | ||
| Commercial Bank | US/Canada | Citibank | 15.0 | 17.0 | 18.0 | 19.0 (Marc | active | |
| Commercial Bank | UK | Loyds | 11.5 | 12.4 | 13.4 | 15.7 | daily active | |
| Platform | Thailand | TrueMoney | 1.0 | 4.0 | 10.0 | 15.0 (July | 20e | registered |
| Platform | Philippiners | Gcash | 1e | 3.0 | 5.0 | 15.0 | 20.0(June) | registered |
| Commercial Bank | Brazil | Bradesco (Group) | 7.5 | 13.0 (June | 14.5 (June | 16.4 J(Jun | active | |
| Commercial Bank | Korea | Shinhan Bank | 10.0 | 11.6 | 12.8 | 14.0 | registered (mobile) | |
| Platform | Multi Regional | M-PESA | 8 | 9.2 | 11.8 | 12.9 | registered | |
| Digital-only Bank | Australia | ING Direct | 8.9 | 9.7 | 11.4 | 12.5 | registered | |
| Neo-Bank | China | Mybank | 2.8 | 5.7 | 12.3 | registered | ||
| Neo-Bank | China | BaixinBank by Baidu | 12.0 | registered | ||||
| Commercial Bank | Brazil | Santander | 4.4 | 6.0e | 8.6 | 11.4 | 12.3 (Marc | registered |
| Commercial Bank | UK | Barclays | 6.9 | 9.5 | 10.1 | 11.0 | active | |
| Commercial Bank | Korea | Hana KEB | 6.1 | 6.8 | 8.4 | 10.1 | registered (mobile) | |
| Commercial Bank | Thailand | Kasikornbank | 2.6 | 4.6 | 7.3 | 10.0 | registered (mobile) | |
| Platform | Vietnam | MoMo | 0.8 | 2.1e | 5.0 | 10(Oct) | registered | |
| Platform | US | Square | 6.9 | 9.5e | 11.8e | registered | ||
| Digital-only Bank | Germany/Austria | ING DIBA | 8.5 | 8.8 | 9.1 | 9.5e | registered | |
| Commercial Bank | Thailand | Siam Commercial Bank | 2.5 (June) | 7 (June) | 9.0 | 9.5 (June) | registered | |
| Commercial Bank | Africa | Ecobank | 2.0 | 8.7 | registerd (mobile) | |||
| Commercial Bank | Italy | Intesa Sanpaolo | 5.3 | 6.2e | 7.3 | 8.3 | multi-channel | |
| Neo-Bank | Korea | Kakao Bank | 4.9 | 7.9 | 8.5 (Febru | registered | ||
| Commercial Bank | Turkey | Garanti Bank | 4 | 4.8 | 5.9 | 7.3 | registered | |
| Neo-Bank | Japan | Rakuten Bank | 5.7 | 6.2 | 7.0 | registered | ||
| Commercial Bank | Australia/NZ | CBA | 5.8 (June) | 6.2 (June) | 6.7 | active | ||
| Commercial Bank | Canada | RBC | 6.02 (June | 6.5 (June) | active | |||
| Commercial Bank | UK | RBS | 3.5 | 4.2 | 5.5 | 6.0 | active (mobile) | |
| Commercial Bank | Indonesia | CIMB Niaga | 1.8 | 2.7 | 3.8 | 6.0 | registered (mobile) | |
| Commercial Bank | Spain/Portugal | Caixa Group | 5.1 (Sept) | 5.5 (Sept) | 5.8 (Sept) | 6.3 (Augus | active (12 months cy | |
| Commercial Bank | UK | Santander | 3.7 | 5.0 | 5.5 | 5.7 (March | registered | |
| Commercial Bank | Malaysia | Maybank | 3.7e | 4.5 | 5.2 | 5.5 (March | active | |
| Platform | Multi Regional | Transferwise | 2.0 (March | 5.0 | 6.0 (March | registered | ||
| Commercial Bank | Malaysia | CIMB | 3.4 | 4.1 | 4.9 | registered | ||
| Commercial Bank | Australia | Westpac | 4.2 (Sept) | 4.5 (Sept) | 4.8 (Sept) | 4.9 (March | active | |
| Commercial Bank | Spain | Santander | 3.2 | 4.8 | 5.1 (March | registered | ||
| Commercial Bank | Japan | MUFJ | 4.5 | 4.7 | registerd (internet) | |||
| Commercial Bank | Nigeria | Guaranty Trust Bank | 1.9 | 3.1 | 4.6 | USSD users | ||
| Digital-only Bank | Australia | UBank | 3.5 (Feb) | 3.7e | 4.0 (June) | registered | ||
| Platform | Multi Regional | WorldRemit | 2 | 4 | registered | |||
| Commercial Bank | Australia | ANZ | 2.9 | 3.0 | 3.5 | 3.7 | active | |
| Platform | Malaysia | Boost | 3.5 | registered | ||||
| Digital-only Bank | Japan | Jibun Bank | 2.1 | 2.5 | 2.8 | 3.4 | registered | |
| Digital-only Bank | Japan | SBI Sumishin Net Bank | 3.1 | 3.2 | registered | |||
| Commercial-Bank | Australia | Suncorp | 2.6 | 3.2 | registered | |||
| Platform | Thailand | Rabbit LINE Pay | 3.1 (June) | 6.0 (June) | monthly active | |||
| Digital-only Bank | France | Hello Bank! | 2.9 | 3.0 | registered | |||
| Neo-Bank | Multi Regional | Revolut | 1.0 | 3.0 | 7 (Sept) | registered | ||
| Commercial Bank | Indonesia | BNI | 0.5 | 1.4 | 3.0 | registered (mobile) | ||
| Commercial Bank | Singapore/HK | DBS | 1.9 | 2.2 | 2.5 | 2.9 | active (12 months cy | |
| Platform | Taiwan | LINE Pay | 2.9 (June) | 6.3 (June) | active | |||
| Commercial Bank | Mexico | Santander | 1.95 | 2.9 | 3.2 (March | registered | ||
| Commercial Bank | South Africa | First National Bank | 1.8 | 2.8 | active (mobile) | |||
| Platform | Australia | LinkTree | 2.8 (July) | registered | ||||
| Commercial Bank | Vietnam | Vietcombank | 0.8 | 0.9 | 2.6 | registered (mobile) | ||
| Neo-Bank | Brazil | NU Bank | 2.5 (Sept) | 8 (July) | debit accounts | |||
| Commercial Bank | Malaysia | Public Bank | 0.79 | 1.46 | 1.98 | 2.4 | registered (internet | |
| Commercial Bank | Indonesia | Mandiri | 2.0 | 2.72 | 2.30 | 2.4 | registered (mobile) | |
| Commercial Bank | Poland | Santander | 2.1 | 2.2 | 2.4 (March | registered | ||
| Commercial Bank | Vietnam | LienViet Post Bank | 1.7 | 2.2 | registerd (mobile) | |||
| Commercial Bank | Poland | mbank | 1.9 | 2.15 (June | registered | |||
| Commercial Bank | Sweden | SwedBank | 1.7 | 1.9 | 2.0 | 2.1 | active | |
| Neo-Bank | US | Marcus | 2.1 | registered | ||||
| Platform | Global | Afterpay | 2.0 (June) | 4.6 (June) | active | |||
| Neo-Bank | US | Chime | 0.75 | 2.0 (Sept) | 5.0 (Sept) | registered | ||
| Neo-Bank | Eurozone | N26 | 0.1 (Jan) | 0.7 (Aug) | 2.0 | 3.5 (June) | registered | |
| Digital-only Bank | India | Digibank | 1 | 2.0 (March | registered | |||
| Digital-only Bank | France | Boursorama | 0.8 | 1.0e | 1.3 | 1.7 | 1.9 (June) | registered |
| Digital-only Bank | US | Ally Bank | 1.1 | 1.2 | 1.4 | 1.7 | 1.9 (June) | registered |
| Platform | China | Yirendai | 0.18 | 0.60 | 1.3 | 1.6 | investors | |
| Commercial Bank | Vietnam | BIDV | 0.35 | 0.81 | 1.5 | registered (mobile) | ||
| Commercial Bank | Vietnam | VPBank | 0.29 | 0.58 | 1.3 | registered | ||
| Commercial Bank | Nigeria | First Bank of Nigeria | 0.05 | 0.39 | 0.89 | 1.2e | 1.4 (March | registered (mobile e |
| Platform | India | WhatsUp Pay | 1.0 | test users | ||||
| Digital-only Bank | Spain | imaginBank | 1.0 | active (mobile) | ||||
| Neo-Bank | UK | Monzo | 1.0 (Sept) | 3.0 (Sept) | registered | |||
| Neo-Bank | Brazil | Banco Inter Brazil | 0.38 | 1 (Sept) | registered | |||
| Neo-Bank | France | Nickel | 0.30 (May) | 0.91 (May) | 1.31 (June | registered | ||
| Platform | Multi Regional | Paysend | 1.0 (July) | registered | ||||
| Commercial Bank | US | Santander | 0.81 | 0.89 | 0.91 (Marc | registered | ||
| Neo-Bank | US | Aspiration | 0.9 (June) | registered | ||||
| Digital-only Bank | US | BankMobile | 0.1 | 0.8 | 1 (June) | active deposit accou | ||
| Commercial Bank | Portugal | Santander | 0.56 | 0.73 | 0.76 (Marc | registered | ||
| Neo-Bank | Brazil | Banco Original | 0.232 | 0.542 | 0.6 (Oct) | 2.0 (July) | registered | |
| Neo-Bank | Indonesia | Jenius | 0.7 (July) | registered | ||||
| Platform | Global | Stripe | >1 (August | registered | ||||
| Neo-Bank | Eurozone | Monese | 0.2 | 0.6 | 1 (March) | registered | ||
| Neo-Bank | UK | Atom Bank | 1 (March) | registered | ||||
| Digital-only Bank | Indonesia | Digibank by DBS | 0.46 (May) | registered | ||||
| Digital-only Bank | US | Varo by Bankcorp | 0.75e (Jul | registered | ||||
| Neo-Bank | Vietnam | Timo | 0.02 | 0.55e (Jun | registered | |||
| Digital-only Bank | Taiwan | Richart! | 0.20 | 0.46 | registered | |||
| Neo-Bank | UK | Starling Bank | 0.4 | 1.0e | registered | |||
| Platform | UK | Curve | 0.3 | registered | ||||
| Neo-Bank | UK | Marcus | 0.25 (June | registered | ||||
| Digital-only Bank | Vietnam | Yolo | 0.18 | registered | ||||
| Neo-Bank | Spain | Bnext | 0.3 (July) | active | ||||
| Neo-Bank | US | Moven | 0.25 (June | registered | ||||
| Digital-only Bank | Canada | EQ Bank | 0.05 | 0.2 (Febru | registered | |||
| Platform | Saudi Arabia | STC Pay | 0.2 (Febru | registered | ||||
| Digital-only Bank | UAE | Liv | 0.1 (May) | registered | ||||
| Neo-Bank | Canada | KOHO | 0.05 (Augu | 0.12 (May) | registered | |||
| Digital-only Bank | Australia | Up | 0.02 | registered | ||||
| Neo-Bank | UK | Tide | 0.085 (Jun | registered | ||||
| Commercial Bank | Global | Standard Chartered | 36% | 40% | 45% | 49% | active of retail bas | |
| Commercial Bank | Global | HSBC | 25% | 30% | 37% | 45% | active of retail bas |
