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PermataBank’s UX-CX revamp integrates digital and physical channels

PermataBank melds the highs of digital banking with a human touch, retooling both technology and design to delight customers across touchpoints

June 02, 2023 | Foo Boon Ping

PermataBank, one of the more prominent commercial banks in Indonesia, underwent a branch distribution modernisation initiative after its acquisition by Bangkok Bank in late 2020. The objective was to blend relationship banking and advisory services with advanced digital technologies, catering to the growing demand for digital banking while still meeting the customer preference for human interaction. 

The revamping of 20 key branches across the ba...

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PermataBank’s UX-CX revamp integrates digital and physical channels

PermataBank melds the highs of digital banking with a human touch, retooling both technology and design to delight customers across touchpoints

June 02, 2023 | Foo Boon Ping

PermataBank, one of the more prominent commercial banks in Indonesia, underwent a branch distribution modernisation initiative after its acquisition by Bangkok Bank in late 2020. The objective was to blend relationship banking and advisory services with advanced digital technologies, catering to the growing demand for digital banking while still meeting the customer preference for human interaction. 

The revamping of 20 key branches across the ba...

Please login to read the complete article. If you already have an account, you can login now or subscribe/register.

Categories:

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