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Hong Leong's Fuda: “Digital has forever transformed the business model”

In this Leadership Perspective series, Domenic Fuda, group managing director and CEO at Hong Leong Bank (HLB), discussed the bank’s digital transformation amid the pandemic, and how it has allowed it to innovate products and improve financial performance

September 01, 2021 | Foo Boon Ping

Domenic Fuda, group managing director and CEO at Hong Leong Bank (HLB) is set on executing the bank's strategic direction and priorities with laser-sharp focus. He is leading the transformation of its traditional businesses to better capture future opportunities.

As the CEO for the last five years, Fuda realised his vision of delivering a digital-first offering to consumers. HLB accelerated the digital innovations to bring business efficiency and cost optimisation and contribute towards building a cashless society.

Fuda said, “We help Malaysians bank safely amid the ongoing pandemic, and we are doing our part in pushing for greater digital innovation in the financial sector, which would further stimulate the growth of the country’s digital economy”.  The bank made efforts to meet the needs and expectations of an increasingly digital and mobile-first generation of consumers.

Under his leadership, the bank’s net profit after tax increased by 12.8% year-on-year (YoY) to MYR 2.17 billion ($518 million) for the nine months ending March 2021, driven by solid top line growth and lower operating expenses.

The bank’s gross loans, advances and financing grew by 7.3% YoY to MYR 152.8 billion ($36.4 billion), boosted by the expansion in key segments of mortgages, small and medium-sized enterprise (SME) and commercial banking.

The bank’s strong financial performance was also attributed to its prudent cost management, disciplined loan/financing growth and proactive management of clients that are facing cashflow or income disruption because of the pandemic.

HLB has over 110 years of deeply rooted history in Malaysia, truly embracing the value of serving for the long term. It maintains a long-term mindset from innovating banking products to talent management, creating and sustaining a vibrant ecosystem of communities and the environment.

Fuda further sharpened his management leadership as he held various respon...

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Categories:

Keywords:Hong Leong Bank, Google


Hong Leong's Fuda: “Digital has forever transformed the business model”

In this Leadership Perspective series, Domenic Fuda, group managing director and CEO at Hong Leong Bank (HLB), discussed the bank’s digital transformation amid the pandemic, and how it has allowed it to innovate products and improve financial performance

September 01, 2021 | Foo Boon Ping

Domenic Fuda, group managing director and CEO at Hong Leong Bank (HLB) is set on executing the bank's strategic direction and priorities with laser-sharp focus. He is leading the transformation of its traditional businesses to better capture future opportunities.

As the CEO for the last five years, Fuda realised his vision of delivering a digital-first offering to consumers. HLB accelerated the digital innovations to bring business efficiency and cost optimisation and contribute towards building a cashless society.

Fuda said, “We help Malaysians bank safely amid the ongoing pandemic, and we are doing our part in pushing for greater digital innovation in the financial sector, which would further stimulate the growth of the country’s digital economy”.  The bank made efforts to meet the needs and expectations of an increasingly digital and mobile-first generation of consumers.

Under his leadership, the bank’s net profit after tax increased by 12.8% year-on-year (YoY) to MYR 2.17 billion ($518 million) for the nine months ending March 2021, driven by solid top line growth and lower operating expenses.

The bank’s gross loans, advances and financing grew by 7.3% YoY to MYR 152.8 billion ($36.4 billion), boosted by the expansion in key segments of mortgages, small and medium-sized enterprise (SME) and commercial banking.

The bank’s strong financial performance was also attributed to its prudent cost management, disciplined loan/financing growth and proactive management of clients that are facing cashflow or income disruption because of the pandemic.

HLB has over 110 years of deeply rooted history in Malaysia, truly embracing the value of serving for the long term. It maintains a long-term mindset from innovating banking products to talent management, creating and sustaining a vibrant ecosystem of communities and the environment.

Fuda further sharpened his management leadership as he held various respon...

Please login to read the complete article. If you already have an account, you can login now or subscribe/register.

Categories:

Keywords:Hong Leong Bank, Google


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